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The process of developing a product from the ground up can be both daunting and rewarding. For entrepreneurs and product developers seeking to bring their FMCG (Fast-Moving Consumer Goods) product to market, "Productize It! From Ideation to Implementation" offers a comprehensive guide that equips them with the necessary tools. Each chapter of the guide provides valuable insights on product development, feasibility, marketing, and launching the product to the masses. By avoiding common pitfalls and leveraging tried-and-true methods, readers can establish a brand that resonates with consumers. This strategic asset empowers anyone to successfully introduce an FMCG product into the global market.
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