Public, Private, Public: The Transformation Imperative

Public, Private, Public is an inspiring case study of a company that went through a
bankruptcy, overcame the odds, and emerged triumphant.

Author and former CEO Kevin J. Kennedy presents a detailed account of a good company
with a profoundly constrained balance sheet. Avaya, a leading telecom company based in
the Silicon Valley, found itself in the crosshairs of three tectonic forces: a newly fashioned
debt profile associated with privatization, the adverse and prolonged economic cycle of the
Great Recession of 2008, and the need to drive business model transformation while the
march of competition and technology commoditization hastened.

This fascinating book places you in the cockpit to absorb the history, challenges, choices,
and the outcomes of an incredible operational transformation. The results boosted
profitability by 200% and enabled this private company to return to the public equity
market. With compelling charts and supporting data not typically found in a corporate
memoir, you will learn about the frameworks for navigating complexity, assessing debt
leverage, and maintaining alignment with a long-term transformation.

Public, Private, Public challenges company leaders, business professionals, and any student
of business to think about risk-adjusted outcomes and imperatives amid the current
environment of changing capital structures.

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