Public Relations A Complete Guide - 2019 Edition

What are the problems, opportunities and anticipated issues that public relations can address? How do you measure the payback from advertising, sales promotion, and public relations? Will the acquisition of your organization be a public relations asset to the buyer? Does your organization have a planned public relations program? What do public relations professionals need to do to become excellent leaders?

This breakthrough Public Relations self-assessment will make you the established Public Relations domain specialist by revealing just what you need to know to be fluent and ready for any Public Relations challenge.

How do I reduce the effort in the Public Relations work to be done to get problems solved? How can I ensure that plans of action include every Public Relations task and that every Public Relations outcome is in place? How will I save time investigating strategic and tactical options and ensuring Public Relations costs are low? How can I deliver tailored Public Relations advice instantly with structured going-forward plans?

There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Public Relations essentials are covered, from every angle: the Public Relations self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Public Relations outcomes are achieved.

Contains extensive criteria grounded in past and current successful projects and activities by experienced Public Relations practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Public Relations are maximized with professional results.

Your purchase includes access details to the Public Relations self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:

- The latest quick edition of the book in PDF

- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

- The Self-Assessment Excel Dashboard

- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

- In-depth and specific Public Relations Checklists

- Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

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