RESEARCH METHODOLGY: AN EASY INTRODUCTION

Research Methodology: An Easy Introduction for the Beginners has been written specifically for those with no previous experience of research or research methodology. Written in a logical and accessible style and providing helpful techniques and examples. The book guides you through your project from beginning to end by offering practical advice on the whole research process. The book is essential reading for undergraduate and postgraduate students in the social sciences embarking on quantitative or qualitative research projects. The book gives readers the fundamental data collection and analysis skills that they need for their first project/Thesis/Research article, as well as a good understanding of the research process as a whole. It covers both quantitative and qualitative methods and contains plenty of real-life examples from the authors own experience

The book will help readers to answer questions such as:

Why do social research in the first place?

How do I develop a researchable proposal?

What is a literature review and how do I conduct one?

How could I collect and analyze data?

What if I want to do my research online?

How do I select a sample?

What is the difference between qualitative and quantitative data?

What are the variables?

What is the case study method?

What is the Hypothesis?

What is survey research?

What is Field research?

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