Overview John P Keith breaks through the hoopla surrounding the tech sector to reveal how new technologies can strengthen social injustice and White supremacy through everything from common apps to intricate algorithms. John contends that, in contrast to the racism of the past, automation has the ability to conceal, accelerate, and intensify discrimination while seeming neutral and even altruistic. This is in contrast to the terrifying tale of racist programmers plotting on the dark web. Introducing the notion of the "New Jim Code," she illustrates how various discriminatory designs encode injustice by either overtly reinforcing racial hierarchies, ignoring social inequalities and therefore perpetuating them, or trying to address racial bias but ultimately accomplishing the exact opposite.