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Redefining Retail - Philip Kotler - Giuseppe Stigliano
Redefining Retail - Philip Kotler - Giuseppe Stigliano

Audiolibro Redefining Retail

Philip Kotler - Giuseppe Stigliano
pubblicato da Ascent Audio

Prezzo online:
18,86

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss the main challenges retailers face in a world that's been fundamentally transformed by the digital revolution; how to future-proof your marketing strategy, including ten guiding principles for a new customer experience at retailers and consumer brands; and the opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.

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Generi Economia Diritto e Lavoro » Studi di Settore » Industria della distribuzione » Economia » Economia, altri titoli , Politica e Società » Problemi e Processi sociali » Consumismo

Editore Ascent Audio

Formato Audiolibro

Durata 09:53.10

Pubblicato 14/05/2024

Lingua Inglese

EAN-13 9781663736628

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