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One important methodological option in conducting management research is the use of qualitative methods for data collection and analysis. Qualitative research, with its emphasis on understanding complex, interrelated and/or changing phenomena, is particularly relevant to the challenges of conducting management research. Qualitative research methods are valuable in providing rich descriptions of complex phenomena; tracking unique or unexpected events, illuminating the experience and interpretation of events by actors with widely differing stakes and roles; giving voice to those whose views are rarely heard; conducting initial explorations to develop theories; and to generate and test hypotheses; and moving toward explanations. This work would be useful for teachers, students and others who have much respect for Research Methodology and Management.
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