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Alan Clarke
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Allan Jepson
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Andrea Giampiccoli
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Anna Borley
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Clare Mackay
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Debra Wale
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Gemma Gelder
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Gordon Hunt
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Gordon Waitt
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Jennifer Jones
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Joe Goldblatt
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John Nauright
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Kevin Markwell
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Larry DWYER
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Laura Misener
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Leo Jago
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Malcolm Foley
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Matthew Frew
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Seungwoo Lee
pubblicato da
CABI
*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
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