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Even in a global economy, businesses need targeted, localized information about customers, companies, and industries. But as skilled searchers know, adding the element of geography to any research project creates new challenges. With Research on Main Street, Marcy Phelps presents a unique and useful guide to finding business and market information about placesincluding counties, cities, census blocks, and other sub-state areasusing free and low-cost online resources. You'll learn expert techniques and strategies for approaching location-specific research, including advice on how to tap local sources for in-depth information about business and economic conditions, issues, and outlooks. In addition to sharing her own well-honed expertise, Phelps incorporates a wealth of advice from her fellow business researchers throughout.
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