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Patti J. Shock
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John T. Bowen
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John M. Stefanelli
pubblicato da
John Wiley & Sons Inc
How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.
Scrivi una recensione per "Restaurant Marketing for Owners and Managers"
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