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Restaurant Marketing for Owners and Managers
Restaurant Marketing for Owners and Managers

Restaurant Marketing for Owners and Managers

Patti J. Shock - John T. Bowen - John M. Stefanelli
pubblicato da John Wiley & Sons Inc

Prezzo online:
30,25
31,84
-5 %
31,84
Disponibile. la disponibilità è espressa in giorni lavorativi e fa riferimento ad un singolo pezzo
60 punti carta PAYBACK
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This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series , this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Dettagli

Generi Business & Economics » Management , Professional & Technical » Engineering

Editore John Wiley & Sons Inc

Formato Paperback / softback

Pubblicato 07/11/2003

Pagine 240

Lingua Inglese

Isbn o codice id 9780471226277

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