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**Brought to you by Penguin.
Winner of the Financial Times Business Book of the Year Award**
We used to think of failure as a problem, to be avoided at all costs. Now, we're told that failure is desirable - that we must fail fast, fail often. The trouble is, both approaches fail to distinguish the good failures from the bad. As a result, we miss the opportunity to fail well.
Harvard Professor Amy Edmondson has spent four decades arguing that productive failure hold the key to lasting success. The world's leading expert on psychological safety, her research has shown that the most successful environments are those in which we can fail effectively - without our mistakes being held against us. Now, Edmondson offers a revolutionary framework to get these failures right. She outlines the three archetypes of failure - simple, complex, and intelligent - before revealing how to minimise the consequences of the bad failures and maximise the potential of the good.
Filled with vivid stories from business, pop culture and history, this revolutionary book is a rallying cry for us all to embrace our human fallibility and so learn to thrive. You will never look at failure the same way again.
©2023 Amy Edmondson (P)2023 Penguin Audio
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