This book aims to allow small businesses to thrive through rigorous planning. Thompson's objective is to provide entrepreneurs with an opportunity to plan in a way that is future-proof and professional. An important aspect of the book is to emphasize why planning from scratch and in detail plays a crucial role in whether a business will survive in the future or not. Thompson's years of experience guiding businesses means he is well-equipped to write this guide with authority.
If you have a business or are planning to start one but have not given it enough thought, then you should pause for a moment and read this book. You need to know what important planning elements can help make or break your business. So, what are you waiting for? Begin evaluating your strategies and business through this book and save yourself from a disaster waiting to happen.