Role of Social Marketing in Social Enterprises

Marketing was taught as a part of applied economics and it became a separate subject of academic in 1900s in US universities and a few German and French universities as well (Tamilia, 2009). Defining marketing history is a challenging task as it demands loads of study and research. The evolution of market economy brought eminent changes in social and economic structure, it gave a new attitude towards business and this new attitude was named "Marketing". Historical insight into business leads one's mind to the conclusion that marketing has always existed. Marketing is essentially a means of meeting and satisfying certain needs of people. It is a highly developed and refined system of thought and practice characteristic of a period in the development of market economy. Marketing concepts existed in Western Europe from the twelfth century and beyond, but as a form of applied economics. And people think that the founding fathers of marketing were psychologists as a mainstream marketing today tries to focus on consumer psychology (Tamilia, 2009).

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