SEO 101

In this SEO book about the Basics of SEO 2020 you will:

• Learn how Google ranks websites and how to improve your rankings.
• Learn skills you can use as a freelancer, digital nomad or business owner.
• Start to build your digital marketing career with this easy to follow SEO course.

This SEO Ebook Includes:

1 - What the Heck Is SEO?

• You'll learn what SEO actually is and what the different parts of SEO are.

2 - Why Is SEO Important?

• Understand why SEO is important and why businesses, either if they are big or small, should invest in the optimization of their websites.
• Learn about the four big advantages of search engine optimization.

3 - What You Need To Know About Search Engines

• Before trying to understand how to influence a website's rankings in search engines, it makes sense to understand what a search engine actually is.
• Next to what a search engines is, you'll also get an overview how they work. We will talk about the ranking factors more detailed later.
• To really understand the ranking factors of Google and its competitors you need to know about the purpose of search engines.

4 - The Most Important Ranking Factors

• There are hundreds of ranking factors that search engines use to decide which page ranks on top. The algorithms are changing all the time and Google & Co update their ranking factors and their specific importance a few times a day.
• That's why you'll learn about the most important and long-lasting ranking factors.

5 - Technical SEO

• As a website is super technical there are many things you need to be aware of. If a website isn't in a good technical condition, users will face many issues and have a bad user experience, which will hurt its rankings. This chapter deals with the characteristics of a technically optimized website.
• You'll also understand the differences between Technical SEO and On-Page SEO.

6 - Off-Page SEO

• You heard about backlinks before but you're not sure what they are? This chapter got you covered!
• When it comes to ranking trillions of pages for a specific search query, it's clear that a big magazine should rank before a small blog that your best friend just started a few days ago, right? Learn how backlinks help search engines with this!
• In the area of link building it's important to understand that a backlink is not just a backlink and that backlinks can be totally different in their quality. This chapter teaches about the factors you have to keep in mind when you're building links.
• Learn about what factors make a valuable link and learn about bad links.

7 - On-Page SEO & Content Planning

• The goal of planning content is to develop a result bringing content strategy. It's necessary to find out what people are looking for and to make sure you create content people are actually looking for.
• For preparing a results-driven content strategy it's important to do keyword research, as you don't want to just guess what people want to see.
• In this chapter you'll learn about the importance of keyword research and what factors make a good keyword.

8 - The Importance of Content

• Until now you've learned a lot about the basics of SEO
• This chapter will help you to understand why content is such an important part in search engine optimization.

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