STORYTELLING

'This book really inspired me to use the power of words in my work'

You hear the term more and more often: storytelling. What exactly is storytelling? And more importantly, what can you do with it? This e-book is an easy to read summary of the most important theories, insights, opinions and experiences. After reading this book you will not only know what storytelling is, but also how you can apply it in your (work) situation.

These days every self-respecting organization has this: a purpose. As the term has become somewhat eroded, many prefer to call it the connecting goal. It is a common motivation that unites the passion, knowledge and skills of all employees to serve the customer.

What makes your work meaningful? What makes you jump out of bed in the morning? As this will be different for every employee and the organization still wants to operate as a unit, we use the power of imagination, words and stories to capture the common motivation. No other 'method' is as suitable for this as storytelling is. With this we shape the stories of the individual employees, the teams, and the organization as a whole into one connecting goal.

An organization at its core is nothing more than a collection of stories. So join us on a journey into the world of inspiring words and connecting stories!

This e-book is a comprehensive introduction into the world of (brand) storytelling. Its straightforward format makes it very accessible for managers and team coaches who are new to storytelling and want to use language to improve organizations and teams. Even if you are already familiar with 'the power of stories', this e-book is guaranteed to provide surprising new insights.

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If you want to continuously improve, change and accelerate as a team or organization in today's complex world, you will need to apply the right approach. What you do, why you do it and how you do it. It is therefore highly recommended you read the other parts of this Inspiration series about Lean, Agile & Scrum, Design Thinking and Autonomy & self-management.

N.B. The four topics are united in the Lean Story Design mindset that helps to simultaneously innovate on the What, Why and How. You can read all about this at leanstorydesign.nl.

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Note: English translation and editing by Lean/Agile specialists (and Scrum.org trainers, and Kanban University trainers) Glaudia Califano and David Spinks, authors of the book 'Adopting Agile Across Borders'.

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Reflowable format e-book, .epub 3.0
120 pages
For use on e-reader/laptop/phone/tablet
Illustrations in color (depending on e-reader)
With helpful endnotes and links
Free extensive online toolkit

The Inspiration Series make work more effective and more fun

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