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Are you a seasoned teacher who is interested in starting a school? It is one thing to be good teacher. Its another to be a good school administrator. Many seasoned teachers are only acquainted with the former. For them and other school proprietors that are interested in enhancing an aspect of their school managerial responsibilities, this book is written. "School Marketing Management" dissected and appraised the various components of the school architecture, and demonstrated how they cohere to help school administrators formulate and implement a school marketing plan. It begins with the 7ps of Marketing, and goes on to discuss School Catchment Area Assessments, Profiling of Target Parents, Developing a School Competitive Advantage, Selling Tactics and much more.
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