Most visitors travel to Sedona to view the towering red rock sandstone formations dotted with juniper pines and to hike and explore Oak Creek Canyon, along with other beautiful canyons that were once showcased by the Westerns filmed in Sedona. After the ancient peoples who farmed departed the area, the Homestead Act of the 1870s advertised free land and lured cattle ranchers and farmers, but by the 1960s, tourism reigned, and Sedona became a destination for outdoor activities, art, fine dining, unique shopping, relaxation, and luxury resorts.