Written by expert sales negotiator and persuasion consultant, Lance Tyson, a highly sought-after thought leader
Chronicles Tyson's success in dramatically improving sales outcomes for some of the nation's most prominent organizations
Empowers sales teams with real-world strategies by offering practical guidance for mastering sales, akin to the teachings of renowned sales experts
Reshapes and transforms traditional sales approaches through Tyson's dynamic and immersive training method
Cultivates leadership and behavioral change by integrating behavioral modification and leadership training
Presents adaptable sales strategies suitable for a wide range of products and markets, making the book a valuable resource for salespeople across many different industries
Advocates for a strategic sales process
Showcases Tyson's effective and transformational sales coaching techniques
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