Selling with confidence

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on on your own at the same time. This book helps you to build a successful franchise, by:

• Working out if franchising would suit you (and your business)

• Investigating the pros and cons

• Working out the costs involved in a franchise

• Researching possible franchise options: what to look out for

• Finding a potential franchise

• Finding potential franchisees

• Vetting candidates if you're franchising your business

• Investigating non-traditional options: social enterprises, workers' co-operatives, employee-owned businesses and charities

• Understanding the importance of the franchise agreement

• Knowing what to do if things go wrong

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