Senior Instagrammers & Business

People say, "Age is no barrier," and "you're as old as you feel." You don't have to go far for confirmation of it on social media! Elder influencers are inspiring stories of optimism and respect, while also debunking prejudices.

TOP ELDERLY INFLUENCERS ON INSTAGRAM SETTING TRENDS Senior social media influencers have a following of 10.6 million Instagram followers, which is equivalent to 3.2 percent of the US population, or nearly the same as the state of North Carolina. Elderly influencers have had a substantial surge in popularity on Instagram in the last year, with the top 10 experiencing a 24 percent increase in followers since September 2021, despite not being as lucrative as some of the other big-hitters in the sector. These older online personalities are motivating their fans with their fantastic style, fitness improvements, and more, ranging from online celebs like Baddie Winkle and Iris Apfel to lesser-known influencers. These old folks are being embraced into the world of social media by large and interested audiences who can peep into their worlds, some of which have been around for nearly a century, and enjoy their life experience, apparent awareness of their individuality, and unique beauty. Barbara Lash is Milo's real-life grandmother, but she's also everybody's grandmother and is on Instagram .

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