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John R. Bryson
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Jon Sundbo
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Lars Fuglsang
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Peter Daniels
pubblicato da
Springer International Publishing
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.
The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:
This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
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