Slow Flowers Journal

Seattle-based author Debra Prinzing founded the Slow Flowers Movement after the publication of her 2013 book, Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm, inspiring thousands of gardeners and floral enthusiasts to adopt a seasonal approach to growing and arranging flowers. Now, with her new book, Slow Flowers Journal - Volume One, Prinzing shines a light on the leaders, best practices, inventive floral artistry and creative experiences that are changing the floral marketplace while connecting people with the origin of local and sustainably-grown flowers.

Slow Flowers Journal is produced in partnership with Florists' Review magazine, which launched its Slow Flowers Journal section in August 2017, with Prinzing as contributing editor. Since its inception, Slow Flowers Journal has been the voice of the Slow Flowers Movement, delivering news, features, profiles, interviews and an abundance of gorgeous photography tailored to its audience - professional florists and floral enthusiasts alike.

This "best of" book draws from the past two years of the magazine's Slow Flowers Journal content, completely redesigned with fresh graphics, new photography selections and streamlined text, including 25 percent new content. The 128-page, full-color book features the following sections: Slow Flowers Heroes, Florist-Farmer, The Business of Flowers, Botanical Couture, Field to Tabletop, Slow Weddings, Resources, Grower's Spotlight and Made in USA Suppliers. Eighty Slow Flowers members from across the U.S. and Canada are featured in the book's pages, illustrated with more than 150 photographs that tell a visually-compelling story of a lifestyle immersed in flowers.

"The highlights in this publication show how many in our industry have embraced 'slow' and by doing so helped to foster a new and creative approach to the profession we all love," says Travis Rigby, Wildflower.Media Inc.'s publisher.

Prinzing says her goal with the book is to engage readers and stimulate conversations about the relevance of progressive, sustainably-minded floristry, at the heart of which are domestic and seasonal botanicals.

"I want Slow Flowers Journal to serve as a handbook for both professionals and floral enthusiasts as they experience every unique bloom, season after season. In these pages, I hope readers will discover and embrace the mission of the Slow Flowers Movement," she says. "It's not just about experiencing the sensory pleasures that an heirloom, artisan-grown and arranged flower provides. It's about individuals motivated by passion, creativity, ethical values and their own aspirations to change the status quo."

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