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Jeff Korhan
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Gail F. Goodman
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Scott Stratten
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Dan Zarrella
pubblicato da
Wiley
A set of four e-books on engaging social media, marketing strategies and more
This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
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