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This book is designed to be a hands-on guide to social media marketing with a focus on building your following online. In this book, I will introduce you to a simple marketing plan for promoting any business page on Facebook.
The concepts you will learn are largely based on two factors: follower engagement and low-cost-targeted advertising.
I want this book to cover the main aspects for any business owner for use right after reading this book, so I am going to be direct and to the point. It is not because I do not wish to give you the background, it is because I want to give you just what you need to succeed. The shortest distance between two points is a straight line. This book is your straight line to Facebook business page results.
Versions of these same methods can be used for other social media sites, but in this book, I focus on Facebook because it is the largest and has a great deal of tools for businesses.
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