This book explores the current scenario in the Indian context, providing insights and observations for making your social media presence more effective beyond casual usage. The earnest attempt of the book is to build a holistic perspective on Social Media.We believe that facets of social media unknown to you would be unraveled as you read and this experience will provide you with more confidence. Also, please note that reading is just the beginning of our association. Do buzz us on Facebook page and Twitter handle of this book. Be assured, we will revert to you as soon as possible.