Suppose you could understand why stars who rule the airwaves and movie screens one minute can be catapulted to obscurity the next. And why genres of TV shows become popular overnight. How and why trends fluctuate in the attendance of sporting events; the next big thing in fashion; and the styles, sizes and colors of cars that people buy. With dozens of examples drawn from history, Socionomic Studies of Society and Culture reveals a remarkably simple way to do exactly that. The Socionomics Institute's tome rewrites the book on what makes pop culture popular. Each chapter unveils how you can understand--and sometimes even anticipate--trends in areas from fast cars to superstars and from sex to the cineplex. Delightfully fun and seriously useful, Robert Prechter and fellow contributors will change your view of the world around you. They empower you to peer around the corner and anticipate a new trend before anyone else does. Whether your interests are reflected in Scientific American, The Wall Street Journal, Cosmopolitan, Rolling Stone or Variety, you will find a wonderfully rich world in the field of socionomics. For the companion book, see Socionomic Causality in Politics - How Social Mood Influences Everything from Elections to Geopolitics.