Somethin' from Nothin': The Four Dimensions of Creativity

Author Joe Johnston, inventor of McDonald's famous Happy Meal, sees untapped creativity in everyone, and he can help. This helpful and inspiring how-to of "making stuff" is for artists, parents, homemakers, musicians, and everyone else who wants to be as creative as they can be. Johnston shares The Four Dimensions of highly creative living.

The "Me Myself and I Dimension" is the individual taking care of himself or herself. Physical health, mental health, and techniques like meditation and exercise all play a role. Most important is a belief in The Spiritual Imperative, knowing one is destined to create.

The "Doing The Work" Dimension details the secrets to doing creative work successfully. From time of day, to sticking with the fundamentals, to working through such problems as depression.

Nobody works alone, so The "Other People Who Aren't Me" Dimension is about creative teamwork. Johnston's experience as a team leader makes him an expert on supervising and getting the best work from creative staffers.

And all creative work depends on The "Fire" Dimension. Creative people have a fire inside that must be fed. Johnston describes how to keep that flame burning.

For creative living in every walk of life, from the visual arts to stage and film, advertising, music, fashion, and interiors, this is the guide to being more creative more of the time, and enjoying every minute of it.

Dettagli