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The Staff of Entrepreneur Media
-
Rich Mintzer
pubblicato da
Entrepreneur Press
As of 2015, 65% of households in the U.S. own at least one pet (more than 300 million pets in almost 80 million U.S. homes). Those households spent $72.56 billion on their pets in 2018 (nearly double of the 2008 sales of $43.2 billion).
Current trends driving this industry's growth (to hopefully be addressed in this new edition):
Humanization of pets (making them deserving of the highest quality everything)
Premiumization of products and services (bolstered by technology and luxury attention)
Health Benefits for pet owners (particularly mental health benefits, reduced anxiety, and lower blood pressure)
An increase in spending of Millennials and Baby Boomers (pets seem to serve as surrogate children for both demographics)
Scrivi una recensione per "Start Your Own Pet Business"
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