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StartUp Yaan is a new-age collection of tips & techniques for entrepreneurs, to build a strong & promising business. The insights shared in the book are drafted out of the author's own experiences. Being an entrepreneur himself and after failing in several start-ups, he started to analyze the reasons for the failure of business ideas. During this process, he found a few reasons which led to the non-desirable results. This book is a compilation of those reasons to ensure fellow entrepreneurs don't commit similar mistakes.
The book starts from the first & very basic step of building a start-up, i.e., idea generation, and takes the reader through every important aspect like planning, resources, funding, brand building, digital marketing, social media, etc.
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