Storytelling for Beginners: The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan - Nicole Menrath

Storytelling for Beginners: The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan

Nicole Menrath
pubblicato da Nicole Menrath

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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?

Dettagli

Generi Economia Diritto e Lavoro » Management » Competizione economica » Studi generali » Marketing, Pubblicità e Vendite » Marketing e vendite , Lingue e Dizionari » Insegnamento e apprendimento delle lingue » Linguistica, Semiotica e Semiologia » Guide alla scrittura , Politica e Società » Comunicazione e Media » Guide alla scrittura , Cinema e Spettacolo » Teatro » Tecniche di recitazione

Editore Nicole Menrath

Formato Ebook (senza DRM)

Pubblicato 18/09/2023

Lingua Inglese

EAN-13 9798223484660 9798223484660

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