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"Strategic Brand Management: Building and Sustaining Brands" offers a comprehensive exploration of the principles and practices essential for creating and maintaining successful brands. This insightful book delves into the strategic frameworks and tools necessary to build strong brand identities, differentiate products or services, and cultivate brand loyalty. Through real-world case studies and practical insights, readers learn how to develop brand strategies that resonate with consumers, align with business objectives, and adapt to evolving market dynamics. Whether launching a new brand or revitalizing an existing one, this book equips marketers and business leaders with the knowledge and strategies needed to effectively manage brands and drive sustainable growth in today's competitive marketplace.
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