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This is the fifth in a series of business strategy books based on Gerald Nanninga's popular blog "Planninga From Nanninga." In this book, Nanninga says that strategy is about making choices. The book covers thirteen categories where choices may need to be made in order to optimize your strategy. Examples of areas where choices need to be made include position, implementation and measuring success. If you don't proactively make choices such as these, the competition will make them for you, and you won't like the outcome. Nanninga uses simple stories to make the topics come to life and be memorable. Mr. Nanninga is the Principal Consultant at Planninga From Nanninga. This second edition has been updated with more recent data.
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