This is the first in a series of books based on the popular strategic planning blog "Planninga From Nanninga" by Gerald Nanninga. It uses simple stories to bring the principles of strategic planning to life. This is great book for beginners in strategy, as it covers the most important foundational concepts in an easy to read manner. Mr. Nanninga is currently Principal Consultant for Planninga From Nanninga. This second edition is updated based on more recent information.