Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time".
This summary of the ideas from Bill McGowan's book "Pitch Perfect" gives advice on how to make your presentations engaging and influential. According to McGowan, there are Seven Principles of Persuasion that you can use to make your presentations more effective and entertain your audience.
The Seven Principles of Persuasion are:
An engaging headline
Vivid visual images
Make it rich and brief
Think, then talk
Exude certainty
Be insatiably curious
Play to your strengths
Added-value of this summary:
Save time
Make your presentations more engaging and effective
Learn how to grab the attention of your audience from the start
To learn more, read "Pitch Perfect" and find out how to deliver the perfect presentation every time!