Purchase the must-read summary of Seth Godin's book "This Is Marketing: You Can't Be Seen Until You Learn To See."
The complete summary of Seth Godin's ideas from his book "This Is Marketing." In this book summary, you'll learn that marketing, if done correctly, can make the world a better place. You'll also learn how to find the right audience for your business and how to make long-lasting connections.
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Easy-to-read summary
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Learn the key concepts in under an hour
A workbook that you can take notes while you read
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Share-able book you can give to colleagues
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Three key lessons from This Is Marketing are:
You need to identify the smallest viable audience for your business
The best marketing speaks to the narratives your audience tells themselves about status and affiliation
To create something worth buying, choose an underlying human desire and fulfill it