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This audiobook is narrated by a digital voice.
Listen to the Summary of Bernadette Jiwa's Difference in 20 minutes. Please note: This is a summary & not the original book. Focus groups can give you an opinion, but they can't tell you how to make meaning from it. You don't find the truth by simply asking for answers. You uncover it by understanding the right questions to ask, by listening, and by learning how to really see your customers...
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