Please note: This is a companion version & not the original book. Sample Book Insights: #1 There are three reasons why students want to start their own business: idea, technology, and interest. #2 You must have an idea, a technology, and a passion to start an entrepreneur. You must first answer the question, What can I do well that I would love to do for an extended period of time. Once you have answered this, you will have taken the first step toward discovering a customer pain. #3 Before you start a company, you should first take stock of your personal interests, strengths, and skills. Then, identify good opportunities by considering the following: Do you have knowledge, capability, connections, financial assets, name recognition, passion for a particular market, and commitment. #4 The choice of your co-founders is extremely important. The research at MIT suggests that businesses with multiple founders are more successful than those founded by an individual.