Listen to the Summary of Brian Feroldi's Why Does The Stock Market Go Up? in 20 minutes. Please note: This is a summary & not the original book. One way that corporations raise money is by selling stock, which is also called equity or shares. A stock represents partial ownership of a corporation. The owners of the stock are called shareholders. The shareholders have a legal claim on the corporation's assets and profits but are not personally liable for the company's debts or actions...