Please note: This is a companion version & not the original book. Sample Book Insights: #1 The best CEOs understand that uncertainty favors the bold, and they embrace it by constantly looking for and acting on opportunities that bend the curve of history. #2 The most successful CEOs reframed what winning meant for their companies. They didn't just raise aspiration levels; they changed the definition of success. #3 The best CEOs find and amplify intersections between their company's mission and the desires of their customers. They make it about more than just money. #4 The best CEOs look for where their various aspects of their business and the market intersect. When Joly took over the company in 2012, Best Buy was losing $1. 7 billion. He knew that the company could help customers navigate the world of electronics by providing them with superior value.