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Please note: This is a companion version & not the original book. Sample Book Insights: #1 Brazilian businessman Jorge Paulo Lemann was traveling in the Gobi desert in 2008 when his Blackberry started ringing non-stop. He was on holiday with his wife, Susanna, and a couple of friends - former Brazilian president Fernando Henrique Cardoso and his wife, Ruth. They were anxious to see one of the world's largest deserts. #2 The Brazilian threesome, led by Jorge Lemann, bought control of the Rio-based brewer in 1989. They knew nothing about the beer industry, but they were able to make money through an investment bank called Garantia. #3 The American brewer, Anheuser-Busch, was like a doting mother who let her spoiled children buy anything they wanted. The InBev executives were well aware of these differences. They made a deal with Anheuser-Busch in 2006 to allow them to become Inbev's official importer in the US. #4 The meeting was arranged for June 2 in Tampa, Florida. Lemann asked Busch to come unaccompanied by any advisers or consultants. Telles would be with him. Although Busch, an heir who did not know his company well, would be facing two experienced businessmen and former bankers, he rashly agreed to this proposal.
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