Please note: This is a companion version & not the original book. Sample Book Insights: #1 Culture is an abstraction, yet the forces that are created in social and organizational situations derived from culture are powerful. We must understand these forces not only because of their power but also because they help to explain many of our puzzling and frustrating experiences in social and organizational life. #2 We as students, employees, managers, researchers, or consultants are often amazed at the degree to which individuals and groups in organizations behave in obviously ineffective ways, even though they are threatening the very survival of the organization. #3 The concept of culture helps explain the differences between groups and their behavior. It explains why certain groups are so different and difficult to change, and it helps us understand ourselves better. #4 I was brought in to help a management group at Digital Equipment Corporation improve its communication, interpersonal relationships, and decision making. I observed high levels of interrupting, confrontation, and debate, as well as great frustration over the difficulty of getting a point of view across.