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Some businesses still have a twentieth-century way of doing things. They want to sell the same kind of products people were buying 50 years ago and operate just like they did two generations ago. Unfortunately for them, the days of traditional product-making are no more. For some 200 years, making and selling a product was a straightforward process of sourcing raw materials, taking care of labor and manufacturing, and then selling your product.
Today, the point of sale is just the beginning of an ongoing transaction between businesses and their customers. As authors Eric Schaeffer and David Sovie see it, businesses today need to offer not just any products, but Product X.0s digitally-connected smart products that deliver valuable customer experiences.
Over the course of these summaries, you'll learn more about what that means and why it's important.
Scrivi una recensione per "Summary of Eric Schaeffer's Reinventing the Product"
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