Summary of Frederic Kerrest's Zero to IPO

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The vast majority of new companies fail. The media often focuses on the success stories of startups, but rarely discuss the countless hours of struggle and adversity that went into those successes. #2 Founders are all different, but they all share certain qualities. You must be comfortable with never knowing anything for certain, have a knack for salesmanship, and be resilient. #3 Being an entrepreneur is about much more than just coming up with a great idea. It involves recruiting a team, attracting investment capital, selling to corporations, forecasting, managing a budget, and so much more. #4 The Test of Attentional and Interpersonal Style, developed by Keith McFarland, measures 20 different personality factors. It was given to 250 leaders of Inc. 500 companies in 2005. The founders of these companies scored 45 percent higher than the average corporate CEO in tolerance for risk and performance under pressure.

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