Listen to the Summary of Guy Kawasaki & Peg Fitzpatrick's The Art of Social Media in 20 minutes. Please note: This is a summary & not the original book. The biggest challenge of social media is finding enough content to share. There are two ways to do this: content creation and content curation. Content creation involves writing long posts, taking pictures, or making videos. It's difficult to create more than two pieces of content per week on a sustained basis...