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Renée DiResta's Invisible Rulers explores the transformation of power and influence, revealing how niche propagandists shape public opinion. These invisible rulers, known as Goliaths, create bespoke realities to revolutionize politics, culture, and society. Their work is driven by the maxim that if it makes it trend, it becomes true. This system undermines the legitimacy of institutions, rewriting the relationship between people and government. DiResta offers insights into the power of propagandists and offers ways for leaders to adapt and fight back.