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Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century mindsand are wondering why it's not working. What we need is an upgrade in our understanding of what it really takes to influence others.
Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this book(Mindstuck) will show you how to persuade even the most mindstuck people in your world.
This is a well organized summary of the main book(MINDSTUCK)
Scrivi una recensione per "Summary of Mindstuck"
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