Sustaining Revenue Generation, Profitability and Growth

Finance is critical for organizations to survive in the short, medium and long term. Any business unable to generate revenue above its cost and sustain it over a period will hardly survive beyond the first three years of formation.

No gainsaying, the task of generating and sustaining revenue is never an easy one. "Sustaining Revenue Generation, Profitability and Growth" explores ten business success enhancement topics. The author discussed in detail: how to build a solid business foundation, offer marketable products, create seamless processes, engage and effectively manage employees, attract and satisfy customers, favourably compete in the marketplace, financial prudence, effective promotional campaign, conduct business with honesty and integrity and essential managerial and leadership skills and techniques.

Existing entrepreneurs-owners and top management staff of micro, small and medium enterprises and intending entrepreneurs, business-related students of tertiary institutions, and the general populace who want to learn how to manage businesses; will find the book handy.

Dettagli