As punishment for his behavior he is sold to the cruel Earl to cook and clean and be his loyal servant.
But to remain anonymousand teach him a lessonhe is cursed... he must endure servitude as the beautiful, petite and buxom Belle. She finds out the Earl has gained his ravenous reputation because he has been cursed as wellturned into a half-beast of a man.
What you've heard is a myth. It isn't true love's kiss which breaks cursesit takes something much more powerful. Like some good, hard thrusting.