Talk Business

A business builder imagines what they want their company to become. The vision eventually evolves into a plan based on an analysis of personal and competitive strengths and weaknesses, the marketplace, and strategies for achieving the vision.

Opportunity chasing invites underachievement because time is spent looking for and testing the best deal on the hottest trend rather than building a business with a strategy focused on product line congruent with personal values, business growth, and the customer base that drives it. While all of these characteristics may exist in any opportunity, determining how your time and money are converted to Return on Investment (ROI) may be difficult.

Opportunists pursue the elusive get rich quick easy promotions with no other criteria than whether or not it can make some money as soon as possible. Although sales and network matrix development are valuable business assets, opportunists frequently overlook basic long-term strategic plans. Rather than chasing opportunities, business owners analyze and develop them. Building a business, whether on or off the Internet, necessitates the development of a wide range of skills for any specialized but profitable segment of a market or niche. As a result, one key distinction between business building and opportunity chasing is how leverage is applied.

Opportunity seekers prefer offers that appear to be doable through their own efforts as part of a team or network of affiliates, which raises the question of who is leveraging whom. The business builder, on the other hand, tends to choose only product and service opportunities that support a scalable business where personal time and ROI can be leveraged for profit.

Network or matrix marketing is designed to outsource work up and down the network's lines. While this certainly generates a flow of money for products and services, any long-term benefit to participants may be significantly less than expected.

In theory, ROI forces many opportunity seekers to do what everyone else does. In practice, they end up trying to do it longer, faster, and smarter than everyone else, which results in diminishing returns or lower ROI and shattered expectations due to obvious underperformance.

Business builders, on the other hand, outsource rather than outtask in order to simply continue to add value to their time rather than having it fixed or reduced by matrix limits. The measurable difference between outsourcing and out-tasking is whether your time results in a higher or lower return on investment. The h4h.biz website was designed to teach business development by involving participants as co-authors in e-book projects.

ROI, in theory, should result in a win-win situation. Unfortunately, it differs more frequently for opportunity seekers than for business builders in practice. Both opportunity selection and business development are important activities, but one without the other is like driving a car without gas; it's a nice ride, but it doesn't go very far.

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