In his first book, Turbo Growth, Travis Chaney focused on how financial advisors should build their business.
In The 3 CEOs, he raises the stakes by challenging you to assume the three essential roles of entrepreneurial leadership as you take your business to new heights:
Chief Executive Officer
Cultural Excellence Officer
Client Experience Officer
The three CEOs model yields exponential results in the face of continual change and disruption. It will help you:
Build a framework of personal principles and beliefs
Translate those beliefs in a company culture based on your values
Position your business to provide a client experience that can't be matched
The 3 CEOs will not only position you for success it will put you well on your way to becoming a better spouse, parent, friend, and person.
An extraordinary life is something you get by looking inward first. For many who have gone through this process, it's been the greatest adventure imaginable.